The Guangzhou International Lighting Exhibition and its concurrent Guangzhou International Lighting Technology Symposium was held on 9 – 12 June 2009. Organized by the lighting-focused event planners Messe Frankfurt with Chinese partner YangGuang Lighting Service (YGLS). This trade fair is one of the Messe’s seven lighting, electrical and building technology fairs held around the world, including Frankfurt, Middle East and Buenos Aires.
The show and symposium were staged in the undulating, metallic buildings of the China Import and Export Fair Pazhou Complex (中国进出口商品交易会琶洲展馆), built in 2002. The fairground was designed by the Japanese architectural firm of AXS SAWTO and developed by the Architectural Design and Research Institute of South China University of Technology.
The Complex is especially known for the Canton Fair (Chinese Import & Export Fair) which is held twice a year in Spring and Autumn since it was inaugurated in the Spring of 1957. Guangzhou, the center of the Pearl River Delta manufacturing powerhouse and close to provincial exporting bases. After 52 years’ development… the Canton Fair has become a comprehensive international trade event in China with the longest history, the largest scale, the most complete exhibit variety, the broadest distribution of buyers, the biggest buyer attendance, and the greatest business turnover, and the soundest credibility, enjoying the reputation of “China’s No.1 Fair”.
— Wang Junwen; Secretary General of China Import and Export Fair & Director General of China Foreign Trade Centre
My Talk: Color and Light: Humanizing the Urban Nighttime Environment
I was invited to speak in the Sustainable Development in the Lighting Industry; LED track. Dr. Vincent Chen, Senior Application Engineer from OSRAM China Lighting moderated.
The subject: The use of colored light in the urban environment has exploded. Now with LED (Light Emitting Diodes) the lighting designers’ paint-box has been redefined. Colored light is not only more possible, but is energy-conscious and sustainable in terms of maintenance. However, by what measure can designers, agencies and owners rate the applicability of colored light in the open, public environment. In this talk I reviewed the artistic use of color, and proposed a system of judging good designs with using color theory, case studies and a check-list.
The lecture was well attended. The audience was comprised of lighting designers and engineers, architects, manufacturers, artists and students. The Q&A was lively. My favorite question — from a student — passionately delivered — concerned China’s current preoccupation with “too much color” and “too much animation”.
Afterward, I joined “From Inspiration to Implementation” a panel of owners (the government), engineers, and architects…and two lighting designers, including myself. Subjects ranged from questions of creativity through issues of implementation–addressed by each and every participant from varied vantage points. Here I learned that in China a project life span of two to five years is a normal expectation for buildings, or at least for the lighting of buildings in China and so, the expectation of longevity and quality are not the same as in the US – which hovers in the 25-year duration.
As an aspiring linguist, it is fascinating to think in a new language — structure and syntax reveals the inner spirit of culture…however my grasp of Mandarin has yet to be realized. Thanks to interpreter Jasmine Shi, I was able to understand normal course of conversations, and as well as probing mysterious-seeming motivations and activities. I was fortunate to meet lighting design colleague from Taiwan, Ta-Wei Lin. He has a great sense of humor (a prerequisite for good lighting designers) and it was a pleasure to speak in rapid English over biscuits and team upstairs in the conference mezzanine.
Time was short between lecture and panel. Jasmine and I rushed through the trade show floor. The products I saw were highly decorative – sparkle ruled the day at this trade show. A beginner in the Chinese market it was hard to understand who the important players are.
An evening cruise on the Pearl River (珠江) – the third longest in China revealed the student’s issue of “too much” color and animation. Blocky buildings were dressed in gaudy garments of light – dancing, blinking and morphing. A laser effect swept the river. The shore was edged in bright blue light.